(YORK, Neb.) – Central Valley Ag (CVA) is proud to announce the launch of “The Land We Love,” a new campaign celebrating the people, families, communities and land at the heart of agriculture. The campaign officially launches Sept. 7 and reflects the hope, resilience and commitment that continue to move agriculture forward.
Every year, farmers invest in what comes next. Seeds are planted with the belief there will be a crop to harvest. Livestock are raised to help sustain communities around the world. Decisions made today help shape the next growing season and, for many operations, the next generation. That belief in the future is at the heart of agriculture and the message behind “The Land We Love”.
The campaign recognizes that agriculture continues to face challenges, while keeping the focus on the strength, purpose and hope that have carried producers through generations. As a farmer-owned cooperative, CVA remains committed to standing alongside producers with trusted guidance, dependable service and opportunities to keep moving forward.
“The Land We Love campaign reflects why agriculture continues to move forward,” said Owen Baker, Senior Vice President of Marketing at CVA. “There is a tremendous amount of faith behind planting another crop and continuing to invest in the future. This campaign is about recognizing the families and producers behind that work while reinforcing that Central Valley Ag is here to support them.”
Through “The Land We Love,” CVA will share the campaign message across its service territory through video, digital, print and radio communications. The campaign will also be featured through CVA’s athletic partnerships. As the official cooperative of Husker Nation and K-State Athletics, as well as a proud sponsor of Iowa State Athletics, CVA will use these partnerships to celebrate the strong bond between agriculture, families and communities across the region.
For our families. For our future. For The Land We Love.
Experience the story behind the “Land We Love” and the people, purpose, and hope that continues to move agriculture forward. Watch the campaign video and learn more at www.cvacoop.com/we-are-cva.
